Built for Indian D2C brands

The only platform a D2C founder needsto make high-impact decisions 10x faster.

Your Shopify, ad, and bank data already holds your next move. Most founders never find it in time. Your first Financial Health Check surfaces the few decisions that actually move profit—in minutes, not months.

Run my free Health Check

Free. No card required. About 10 minutes.

What you’ll upload
Shopify orders CSVMeta / Google ad reportBank statement CSV or PDFCost sheet (what each unit costs)Returns file
Example
Action item · Per-product profit
Hair Oil 100ml loses ₹62 on every order.

Sells for ₹449. Truly costs ₹511 - once , shipping, the and are counted.

Example preview - buttons are not clickable here
Example data - your numbers will differ.

Founders arrive asking: “Why is there never any cash?” “We’re doing ₹80L/month. Why does it feel so tight?” “Should I increase Meta spend?” “Which SKU is actually making money?” “Can I afford to hire?” “Why isn’t the bank balance growing?” Once they see the evidence they say: “I had no idea this SKU was losing money.” “I thought we were profitable.” “No one ever showed me this.” “This explains why cash is always tight.” “I would’ve never found this in my spreadsheets.” “We’re scaling the wrong product.” “This changes what I’ll do on Monday.”

Founders arrive asking
Once they see the evidence
Evidence in. Decisions out.

Here’s what revenue never showed.

These are decisions, not metrics. Each one arrives with the evidence behind it - and stays yours to approve or decline.

Action item · Per-product profit
Hair Oil 100ml loses ₹62 on every order.

It sells for ₹449 but truly costs ₹511 once , shipping, the and are counted. Reprice it, or stop advertising it.

traced to: 214 orders · your COGS sheet · courier + gateway settlements
Action item · Marketing efficiency
Your ads quietly stopped paying for themselves.

Blended is 1.8× - under your ~2.3× break-even, so each order loses money once product cost, fees and returns are in. Pause the weakest campaigns first.

traced to: settled revenue ÷ Meta + Google spend · your own break-even
Good to know · Cash flow
That ₹5,00,000 in your bank isn’t profit.

It’s capital you put in - an owner transfer, not sales. Operating cash flow is flat. Capital buys time; it doesn’t change the unit economics. No panic cuts needed.

traced to: bank_transactions · owner-transfer credits
Action item · Returns
28% of your COD orders come back.

Each costs you shipping out, shipping back and repackaging - bleeding you never invoice for. Try prepaid-only on the SKUs that come back most.

traced to: returns_rto vs shopify_orders · courier RTO charges
Example decisions - your numbers will differ. Every one opens to its evidence; every call stays yours.
Prefer to watch? The whole flow - 4 minutes
How it works

Three steps to your first decision.

If you can export a report, you can do this. No setup. No integrations. No accountant required. About ten minutes, start to finish.

01

Upload the files you already have.

Shopify, ads, bank statements, PDFs, Excel or CSV.

Files for this step
→ Shopify orders · ad report · bank statement
02

See where every sale became cash.

Orders are matched to settlements, returns, fees and taxes to calculate what actually reached your bank.

Files for this step
→ Your sales, matched to the cash that really reached you
03

Decide what to do next.

Ranked decisions. Complete explanations. Every number traceable.

Files for this step
→ Tap Approve or Not now - nothing changes without you
“So does Vero make the decision for me?”

No. You see the number and the reasoning behind it, then approve or decline. Nothing changes without you.

Every decision is traceable

Don’t trust it. Check it.

Every recommendation opens into the exact orders, fees and bank transactions behind it. Nothing is estimated. Nothing is hidden.

Every figure traces back to real transactions
Revenue is matched to the cash that reached your bank
COD, RTO, GST and fees are counted in full
Glow Serum 30ml · true costExample
Selling price₹1,200
Raw materials₹130
Manufacturing₹95
Packaging₹55
Inbound freight₹80
Gateway fee, 2%₹25
RTO share, 8%₹48
Marketing, proportional₹142
True 52.1%
Ties to your bank within ₹4,120 · 96.8% reconciled
Example data - your numbers will differ.

Your next business decision is ten minutes away.

Upload the files you already have. Find what’s earning, what’s leaking and what deserves your attention next.

Have these ready
Shopify ordersOrders → Export → CSV
Ad reportMeta Ads Manager → Reports → Export
Bank statementCSV or PDF from net-banking
Cost sheeteven a rough one

After today, every upload sharpens the next decision.

Run my first Health Check
Free first Health Check. No card required.
Sign in
Built for Indian D2C brands

Stop looking at everything.
Start looking at what matters.

See what actually made money, what quietly lost it, and what to do next.

Run my free Health Check
Free. No card required. About 10 minutes.
Example finding
Hair Oil 100ml loses ₹62 an order.

Reprice it, or stop advertising it.

traced to 214 orders
Example data — your numbers will differ.
What you’ll upload
Shopify ordersMeta / Google adsBank statement
Founders, once they see the evidence
“I would’ve never found this in my spreadsheets.”
“Revenue was up. I was quietly losing money on every second order.”

Here’s what revenue never showed.

Marketing efficiency
Your ads quietly stopped paying.

Blended MER slipped below break-even three weeks ago.

Cash vs profit
That ₹5L isn’t profit.

After returns, fees and COD, far less reached your bank.

Returns
COD returns are eating a SKU alive.

One product’s RTO turns every third order into a loss.

Don’t trust it. Check it.

52.1%

of first-check findings changed what the founder did next — because every number opens to its evidence.

Three steps to your first decision.

1
Upload what you already have.

Shopify orders, ad reports, a bank statement.

2
See what actually happened.

Vero reconciles every rupee back to your bank.

3
Know what to do next.

Ranked decisions, each with its own evidence.

Financial memory

Every upload makes the next decision sharper.

Vero remembers your products, supplier prices, ad patterns and past decisions — so every upload sharpens the next call.

Everything in one place.

₹9.07L
cash tracked
2,050
orders reconciled
7
CFO specialists

Your next business decision is ten minutes away.

Run my free Health Check
Free. No card required. About 10 minutes.
Sign inPrivacyTerms